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ISL Education Lending is looking for a digital marketing analyst for a broad range of digital marketing activity to support loan generation objectives with an emphasis on search engine marketing. The digital marketing analyst will support internal and external clients with SEM planning, strategy, execution, analysis and testing and will assist with paid social and email marketing.
ISL Education Lending is the name under which Iowa Student Loan Liquidity Corporation does business. We are all about success — students looking for funding, borrowers needing assistance repaying loans and consumers navigating the student loan landscape. That success starts with you.
As an employee at Iowa Student Loan:
- You will receive in-house training, mentoring and opportunities for advancement.
- You will be empowered to share your ideas and creativity.
- You will earn a competitive wage with excellent workplace benefits.
- You will enjoy a casual workplace with opportunities for fun and team-building.
Job Responsibilities
The qualified candidate will:
- Launch SEM campaigns for internal and external clients.
- Write effective ad copy.
- Assist with executing paid search and paid social strategy.
- Assist with strategic planning and optimization efforts.
- Assist with development and implementation of testing strategies to increase efficiency.
- Use in-house and third-party tools to drive results.
- Collaborate and coordinate with internal creative team to develop marketing copy based on audience and product.
- Assist with the email marketing channel, including the execution and deployment of email campaigns.
- Ensure campaigns comply with current best practices, laws and data privacy policies.
- Prepare accurate reports on marketing campaign performance.
- Adhere to established cost per conversion or acquisition goals and objectives.
- Attend necessary training to stay abreast of the rapidly changing digital marketing environment.
- Perform other duties as assigned.
Competencies
The qualified candidate will have:
- The ability to create and launch campaigns in Google Ads.
- The ability to report and analyze data using Google Analytics.
- Excellent written and verbal communication skills.
- Strong analytical and reporting skills, including proficiency with Excel.
- Marketing copywriting experience.
- The ability to work in a small team environment.
Qualifications
The qualified candidate must have:
- Paid search experience and be comfortable with topics such as budgeting, bidding and testing methodology.
- Additional background and knowledge in paid social, email or SEO is a plus.
- Flexible hybrid schedule. Some minimal overnight travel required for conferences or training.
- A four-year degree (preferred) or a two-year degree, based on experience.
Physical Activities/Working Conditions
The position requires the employee to:
- Sit frequently.
- Use office equipment including a personal computer, keyboard and mouse.
- Interact frequently with others in person, over the phone, and via email and online conferencing.
- Work a hybrid in-office/remote schedule.
- Occasionally work variable hours as required.
- Work in a small open team environment.
To apply for this position, please complete the employment application (PDF) and send it with a cover letter and resume to recruitment@studentloan.org
ISL is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or veteran status.
